ARTISTS: Salvador Dali’s Surreal Christmas Cards

Ho Ho Ho my Gosh; ‘Tis the Season for Surrealism 

In 1960, before the visuals arts had withdrawn into their current status of hostile, insular irrelevance, greeting card benchmark Hallmark had an idea to bring people some culture for Christmas. 50 artists were featured on Hallmark Christmas cards, with the noble intention of sharing some Modern masters with the mass market. Along with staples like Norman Rockwell and Currier and Ives, more avant-garde figures like Pablo Picasso, Georgia O’Keeffe, and Paul Cezanne were presented.

One of the artists recruited was Surrealist Salvador Dali. The choice was not as strange as it might seem. He had already created a Christmas image for the cover of Vogue in 1948.

Dali’s Christmas Vogue Cover

For a flat fee of $15,000.00 and promises of complete artistic control, Dali produced a series of Yuletide images. Unfortunately, the executives at Hallmark decided he went a little TOO cultural for the tastes of the time, and only a few of his tamer paintings were used.

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Two of the Dali Images used: Tame compared to the others

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But now, thanks to the magic of the internet, we can enjoy some surrealism for the season. Here are some of Salvador Dali’s unused Christmas card pictures.

 

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Merry Christmas!

 

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